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Brandix vision and mission. Life Is Good: To spread the power of optimism.

A vision could be relatively long term, 10 years maybe. Guided by our three strategic drivers; sustainability, product and speed; deliver profitable growth through customer service, innovation, quality, commitment and determination. Do that, and your mission and vision statements won’t be a formality. A mission usually is something that enables you to turn your vision into a reality right now. Sampath Bank PLC. Mission: We will work to create a better future every day. Brandix is on a mission to become the most sustainable apparel manufacturing company in South Asia. Before you start formulating your statements, take the “why Apr 3, 2023 · Monday April 3, 2023 3:16 pm. Apr 18, 2017 · The decisions you make turn your brand's vision, mission and values into something tangible for your audience. Jan 8, 2020 · Your brand personality is what conveys your values, mission, and vision. 217 meters) Here are Uber’s original guiding statements: Purpose:Evolve the way the world moves. Introduction. Our Vision. The Sri Lankan garment industry totals only about $4. lk. While “mission” refers to any significant task that someone is assigned to complete or any work that they feel is their obligation to complete. May 22, 2019 ·. Public Limited Liability Company, incorporated in Sri Lanka on 10th March 1986. The company has made environmental sustainability a core part of its business, which Mar 1, 2024 · There's a lot more to crafting a great vision statement than just writing a few sentences. 01% voting rights within LVMH. Make your company mission and vision part of the onboarding process for new hires, and return to these statements whenever you’re launching new projects, problem-solving, brainstorming, or making big decisions. Aug 16, 2023 · Learn how to use your vision and mission statements to create a consistent and authentic brand identity, communicate your value proposition, and shape your organizational culture. Powered by a workforce of over forty-thousand, producing high-demand fashion essentials stretching over three continents and distributing across the globe, we’re proud to state that the Brandix way impacts the masses. A licensed Commercial Bank under the Banking Act No The values statement, also called the code of ethics, differs from both the vision and mission statements. Led by our vision of delivering Inspired Solutions, we continue resolutely on our path towards becoming a truly sustainable apparel manufacturer. Account balances & Transaction details of last 3 months. values of Respect, Integrity, Teamwork and Excellence depict Brandix is a leading apparel manufacturer in the South Asian region, with a vision to be “The Inspired Solution for Branded Clothing’. With a motive to build Bangladesh through earning foreign currency by exporting product by utilizing the manpower and resource, we Our Purpose - Empower dreams and enrich lives. General Contact Info. And the Netflix vision statement is “Becoming the best global entertainment distribution service. Throughout the years since 1970s, Firoze limited acquired several textile firms within the industry. It is action-oriented and gives readers an idea of what your business does and what impact it wants to make. The symbolic laying of the Mar 22, 2024 · Apple’s mission statement consists of three core components: Best User Experience. Typography. I. | Seeds Intimate Apparel India Private limited is now Brandix Intimate India Private limited engages in manufacturing lingerie for world class brands like CK, VS, PINK, LIDL, Van Heusen and more having based within the Brandix India Apparel City (BIAC), Andhra Pradesh (Special Economic Zone) in You are about to take the first step towards exploring your prospects for an inspired career at Brandix, a leading Apparel Manufacturer and the largest employment provider in the Export sector of Sri Lanka. Bad & Doubtful debts are prov. For over 40 years, Brandix has been providing inspired solutions to renowned brands across the world. A mission is not as long-term as a purpose. Nike is the leading sports brand in the world because we keep athletes at the center of everything we do. That’s because even when the mission isn’t going well and the vision seems like a mirage, a strong purpose will keep people coming back to work day after day. You can condense these ideas of course, or even explore the tensions between them. This 18-month program targets ambitious graduates aspiring to kickstart their careers in apparel manufacturing. "All Sri Lankans seamlessly connected with world-class information, communication and entertainment services. At Brandix we are on a Digital Transformation (DT) journey, leveraging technology to stay ahead of the curve. Management Trainee Programme. We're committed to delivering excellence, fostering innovation, and building lasting partnerships. Nov 7, 2023 · Your company’s Vision and Mission are the foundational elements of your strategy, determining the entire approach you will take toward setting and achieving your goals. Three priorities have been identified as fundamental to accomplishing the culture shift: Priorities. Our 50-year history is built on life-long Brandix Apparel Limited. 6. Technological innovations for a better life. Step 2: Answer The Big Questions. To realize the vision and succeed in the mission, there needs to be a culture shift that calls alumni to service and recognizes the potential of alumni as partners in the mission and betterment of Brandeis. BRANDIX LANKA LIMITED | 639 followers on LinkedIn. Founded 1978. Telephone (94) 11-4735100 (94) 11-4735111. Our goal is simple: To deliver products that go beyond customer expectations – every single time. Make your brand an icon with Qualtrics Strategic Brand™. Here's our seven-step process to write a great vision statement: 1. " Jun 20, 2023 · Brandix is also the only apparel manufacturer in the entirety of the Asia-Pacific region to sign the pledge. Feb 28, 2024 · Starbucks: To inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time. Learn More. Asana’s mission statement is a Sep 6, 2016 · Purpose: To make sustainable living commonplace. Ensure the highest value to our customers, employees, suppliers and shareholders. Our vision to be THE inspired solution for branded clothing is a journey that we work towards with passion, integrity and determination, day after day. Examples include: Increase efficiency. Jun 22, 2023 · Posted on June 22, 2023 by Daniel Pereira. Apple’s products come with innovative and user-friendly features, delivering the best experience for Vision. com. We strive to be a caring and well-managed organization for our business partners ,customers and employees, and a responsible corporate citizen to our society. We will help people look good, feel good and get more out of life with brands and services that are good for Apr 20, 2023 · Enhancing efficiency and employee welfare are at the core for a sustainable recovery of the apparel sector according to leading exporter Brandix. Brandix. Brandix has been the pioneer of the concept of 'total solutions' in Sri Lanka's apparel sector. To be the most preferred global sourcing hub for industries. And in the year of 2002, Brandix Lanka Ltd was formed. For example, she had a vision of a future with world peace. Firmly anchored to our roots in Sri Lanka, we Launched in 2007, Plan A sets out 100 commitments to be achieved in 5 years. VISION By 2028, LANDBANK shall be at the forefront of nation-building through the promotion of financial inclusion, digital transformation and sustainable development that benefits all Filipinos. They direct the efforts of people in the organization toward common goals. #InspiredSolution. includes the Nike, Converse, and Jordan brands. Initiative. A forum that brings together 1,200 professionals from 133 countries, the event serves as platform to bring togetherContinue reading "Brandix Head of CSR lauded Jul 5, 2023 · Oceana. Founded in Sri Lanka in 1969, we started our first factory in 1972, with just 10 sewing machines. The style of your images. Mission statement: Create groundbreaking sports innovations, make our products sustainably, build a creative and diverse global team, and make a positive impact in communities where we live and work. That’s less than 20% of neighboring Bangladesh’s $24. Jun 28, 2024 · 4. Acting and taking decisions in a manner that is fair and honest. Vision statement: Bring inspiration and innovation to every athlete* in the world. +94 11 5399999 ( Hotline) +94 11 2791160, +94 11 2791694. We aim to improve people’s lives by providing outstanding solutions from world’s leading manufacturers. We aspire to be the industry leader, trend setter and role model. 17 of 1982 and listed on the Colombo Stock Exchange. Entering the market of textile trading in 1970 under the brand name of Firoze Limited. Brandix Intimate India, Vizag | 367 followers on LinkedIn. They differ to Strategy, with Goals explaining what needs to be achieved, while Strategy explains how this will be achieved. The Netflix mission statement is “to entertain the world. Starbucks is a worldwide chain of American coffee shops, and it is also the largest chain of coffeehouses that exists worldwide. 5 (out of 5 stars) by 29 reviewers on the web. From protecting our users to promoting economic opportunity, find out more about the work we do at Google to support our mission and vision. Life Is Good: To spread the power of optimism. T. Vision:Acquire 40% market share for paid rides in key US metropolitan markets. 30,000 employees Amazon's mission is to be Earth's most customer-centric company, Earth’s best employer, and Earth’s safest place to work. 21,Temple Road Ekala Ja-Ela. The vision and mission state where the organization is going (vision) and what it will do to get there (mission). The LANDBANK Vision and Mission. Mission. In this interview Brandix Group Chief People’s Officer Sahad Mukthar shares more insights to future developments and its people. This was started in 1970 and itis established as Firoze Limited. By winning the heart of the people of aforementioned countries now we are in Bangladesh. Aldi’s mission statement emphasizes its intention to differentiate itself by upgrading its business approach and product quality. Branded clothing exporter; fabric, garment accessories: thread, hangers, buttons manufacturer in Sri Lanka; provider of washing, dyeing Plot No. The grocery store chain makes sure to offer the highest quality of products and items. Mar 26, 2014 · Understanding a Mission vs Vision Statement and What Sets Each Apart. Sri Lankan industry has taken a long time to germinate Excellence: We commit to cultivating the best academic, cultural, and service-oriented experience for all members of the UTRGV community. Firmly anchored in Sri Lanka, Brandix is one of the largest suppliers of apparel to the United States & Europe for globally renowned fashion brands. Incorporated under Companies Act No. Our 50-year history is built on life-long relationships with global partners who share our purpose Brandix was honored to sponsor Moratuwa University Textile Associati on’s event Grandeur 2023. It is considered to be the leading apparel manufacturing firm in the country. This statement may shift over time as the company grows and redefines its goals. 36% shares of and 59. In 1997, Netflix, Inc. To be a premium global conglomerate with a clear focus on each of the businesses. However, the apparel industry, and Brandix specifically, is transforming lives in the area, providing locals with employment opportunities while also ensuring the community Mar 13, 2024 · 1) Regular discussions: Host monthly or quarterly meetings focusing on aligning your teams' activities with your mission and vision. This is one of the respective largest apparel business with an annual turnover of over US $ 500 We believe every breakthrough or life-enhancing innovation must begin and end with the human factor. We focus on managing risks, integrating ESG, and prioritizing energy efficiency, carbon reduction Mar 8, 2019 · P. Agriculture, fishing, and livestock are among the main economic engines in Batticaloa, located on the country’s east coast. Fax (94) 11-4735412. At Brandix, our vision is 'To be THE inspired solution for branded clothing. Nov 10, 2023 · 2. Your vision and mission statement is for everyone in the organization to work with the same goals in mind and give focus to your business’ efforts. Foreign remittances tracker. Email: info@teejay. But a mission is relatively short term, one to three years. ·. Shape your statement. Our vertically integrated supply chain, expanding global network of manufacturing and operating locations, an inspired employee base, and technology-driven infrastructure have helped us deliver millions of garments to our customers over the years. It should be concise and specific, around 50 words, or two to three sentences, to make it memorable. Brandix ESG Report2023. Learn more about its raw materials, processes, joint ventures, digital innovation and social and environmental responsibility. , began its journey to revolutionize the entertainment industry. C. The leading retailer maintains a high standard in the market. The Brandix Group is one of the leading Apparel manufacturers in the South Asian region, with a vision to be “THE Inspired Solution for Branded Clothing”. Vision: Double the size of the business, while reducing our environmental footprint and increasing our positive social impact. Our Mission, Vision, Values and identity as a healing ministry of the Catholic Church guide our practices, with our Ethics Department serving a critical role by: Supporting and promoting dialogue between Ascension ministry leaders and local Ordinaries (diocesan bishops) to strengthen our relationship with the Church and our identity as one of So, give new employees the message on day one. Self-Registration with NIC and Mobile number. Some of the places around Brandix Fast Fashion Welisara are - Lanka Power Technologies (Power plant consultant) 133 Elapitiwala Mawatha, Ragama 11010, Sri Lanka (approx. Whether it is iPhone, iPad, or wearable, Apple designs all its products to be user-friendly. SUSTAINABILITY TEXTILE INNOVATION. His vision so inspired his Our Vision. An effective vision inspires the team, showing them how success will look and feel. Purpose – the greatest hope you have for your company in terms of changing the world; in other words, what your people come to work to alter in the markets that you are present in. Sustainability Report - Brandix Feb 22, 2021 · About Brandix Lanka Ltd. The vision statement paints a picture of a future where Volkswagen leads in technological innovation in the automotive industry. As a research university, Brandeis is dedicated to the advancement of the humanities, arts and social, natural and physical sciences. Kaduwela Road, Talahena, Battaramulla. Vinura Jayewardene, Group Sustainability Engineer at Brandix, one of Sri Lanka’s foremost multinationals, provides valuable perspectives on why sustainability is crucial to the company. We possess nearly 50 years of experience in Apparel manufacturing in Sri Lanka, providing solutions to renowned brands across the world. We empower people through innovative products, services and experiences, engineered for the future of sport. Google: Google’s mission is to organize the world’s information and make it universally accessible and useful. It is the character of your business and how you communicate your brand to the world. The company does not compromise when it comes to user experience. Integrity. #InspiredVision. Mission:By seamlessly connecting riders through our apps, we make cities more accessible, opening up more possibilities and more business for drivers. To guide your visual branding. Apr 9, 2024 · Reimagine, Recycle, Remake: the Future of Fashion is Circular. 5 billion, which has experienced huge growth because of its labor costs. A Vision Statement is a description of the desired future state of the company. We strive to be a global leader in fashion-knit and fashion outerwear by empowering innovation and design to provide total customer satisfaction. Vision and mission statements serve unique functions in your organization’s strategic plan. Brandeis University is a community of scholars and students united by their commitment to the pursuit of knowledge and its transmission from generation to generation. We work with more than 500 suppliers worldwide to ensure ethical and fair treatment for workers, safe and healthy workplaces, and a smaller environmental footprint. During the daytime, solar farms capture the power of sunshine; at night, energy storage systems deliver power to families. Address No. Identify important stakeholders. Your brand’s vision, mission, and values are integral to the brand identity creation process. Right off the bat, Oceana’s vision statement makes anyone who reads it envision bodies of water filled with plastic, which makes up 80% of all marine debris found in oceans. Apr 9th 2024. Jan 18, 2021 · Personal Brand Mission. Apr 19, 2024 · Brandix will increase its green water and recycles water share to 50% and 100% recycling of waste during the same period. '. ” – Marty Neumeier Aug 24, 2020 · A brand mission statement clearly communicates a brand’s purpose, objectives and how it plans to serve its audience. Despite their similarities Brand Mission. Your brand personality can consist of: Logo. Electric vehicles on the streets and SkyRail systems along green belts connect the city with zero emissions and zero pollution. Together, we'll redefine 532/1. To deliver superior value to our customers, shareholders, employees and society at large. Also notice that purpose is on a higher level than both mission and vision. Through Plan A , Marks & Spencer’s is working with their customers and suppliers to combat climate change, reduce waste, use sustainable raw materials, trade ethically, and help their customer lead healthier lifestyles. “Brandix sets the benchmarks for sustainability in the apparel sector, and our latest ESG report details our vision and commitment over the long-term. The mission is grounded more in the company’s offering and value proposition, identifying the organization Driven by curiosity, Brandix is a digital-first company that manufactures empowered apparel solutions by Inspired people to address unmet needs. Our Mission. In summary, Volkswagen's mission statement embodies its commitment to making quality vehicles accessible for all. Aug 9, 2019 · She said the sustainability journey of the company has resulted in Brandix being the first in the world on a number of occasions. Since then Brandix has dominated the apparel market within the country Brandix Fast Fashion Welisara is rated 4. Following the highest standards of professionalism and being Mar 20, 2024 · Conclusion. Your main colors. 2) Onboarding process: New employees should receive a handbook Feb 13, 2015 · Brandix has consolidated revenues of approximately $700 million, including operations in India. Sep 18, 2023 · Therefore, after discussing brand vision in general, here are 22 of the best brand vision examples that illustrate how companies can come up with strong vision statements. In this interview, the apparel giant ProvisionsProvisions are recognized when the Institute has a present legal or constructive obligation as a result of past events, it is probable that an outflow of resources will be required to settle the obligation, and a reliable estimate of the amount of the obligation c. Brandix Apparel Limited is an apparel manufacturer headquartered in Sri Lanka. But it's also important to keep in mind that the business world is anything but stagnant. Products / Services Range Garment Items, fabric printing, washing, dyeing, wet processing, finishing. 5 billion. The Brandix R. Our journey is all about celebrating your free Jan 31, 2023 · A Mission Statement is a definition of the company’s business, who it serves, what it does, its objectives, and its approach to reaching those objectives. It provides the framework for your future endeavors and crystallizes your core values. Certificate to Commence business received on 2 April 1986. Mar 23, 2024 · Aldi’s core purpose includes the following components. In order to create a statement that's truly aspirational and inspiring, you're going to need to do a little bit of work. US 698 MILLION$. This, in turn, enables us to empower the inspired minds of our innovators, designers, engineers and strategic thinkers to create our products in a way that is both a solution and an inspiration to the industry. If implementing OKRs is Step 1 of Project BRANDIX LANKA LIMITED | 642 followers on LinkedIn. Significantly, nearly 90% of the entire Brandix workforce is represented by females. While a mission statement explains why the company exists in the present, your vision statement defines where the organization is going next in the future. Through diverse functions, facility visits, and leadership interactions, participants acquire insights and skills, paving the way for leadership in the global apparel market. Goals are easy-to-remember statements of what needs to be accomplished to move towards the Vision. 15, BIAC SEZ, Pudimadaka Road Atchuthapuram, Visakhapatnam - 531011, Andhra Pradesh, India. At Brandix, we understand that innovation plays an integral role in shaping the solutions that we offer to our customers. +94 11 2789014. Nike. Covering April 2022 to March 2023, it highlights our environmental, social, and economic contributions, following GRI Standards with external assurance. A purpose could be a lifetime. The company has been providing ‘Inspired Solutions’ to renowned brands across the world for nearly 50 years. Mar 15, 2024 · Brandix, the first private sector entity from Sri Lanka to commit to the United Nations programme on Gender-based Violence and Women in Leadership, was also recognized as a leading Achiever by the United Nations Women’s Empowerment Principles (WEP) Gender Gap Analysis survey. At the heart of Plan A are the 5 pillars of. Mar 21, 2023 · The Brandix mission of transforming Batticaloa. Inquiry, Discovery, and Creativity: We May 25, 2018 · Embarking on the next phase of the joint venture between Brandix and global synthetic materials manufacturer Best Pacific of Hong Kong, the groundbreaking ceremony for ‘Best Pacific Textiles Lanka’ – the proposed synthetic fabric and webbing manufacturing facility – took place in Pannala, Sri Lanka recently. It has invested $28 BOC Smart Passbook is an electronic version of the traditional passbook / current account statement, which allows you to download and check your account balances and transaction details real-time, anywhere, anytime. Dior itself holds 42. For our founder, Chung Ju-yung, this philosophy of betterment and compassion towards all individuals and society was an essential part of what a company should be. For the Sri Lankan multinational giant, sustainability is a core facet of its purpose and business strategy. Nike’s mission, vision, purpose, and values are clear. This has led to the company identifying that a well-rounded individual is a […] Brandix is a global apparel manufacturer that offers agility, innovation and sustainability across its product categories and locations. Driven by the desire to affect positive change, we are committed to using our influence in the industry to create a more Here's a glimpse into our Mission, Vision, and Values at Brandix Pro. Mar 18, 2020 · As the leading Apparel exporter in Sri Lanka, Brandix has paved way for nearly 38,000 females to be part of its workforce and an integral part of the company’s operations. The company uses these guiding principles to model its brand based on equality, diversity, social and environmental impacts, and the evolution of the sport. 1. ”. VISION. May 3, 2024 · Said more poetically, the vision is your North Star and the mission is your compass. 46,202. However, it is also an important exercise that shows whether or not you have a clear understanding of your company and its goals. rncons@eureka. When asked about the future of the company, John Donahoe, President, and CEO of Nike, wrote, May 7, 2020 · Most CEOs get this wrong, using mission and vision interchangeably. As a testament to its success, over 230 million Mission Statement. Member of US Green Building Council. A. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of CBL Munchee is an international brand having its footprint in 55 countries around the world with a wide variety of products. The values statement defines what the organization . His beliefs and drive were crucial in helping revitalize the nation, create work Aug 24, 2018 · Once you know why you do what you do, it will be easier to put your vision and mission into words. Tel: +91 8924 237010 / +91 8924 237011. Aug 15, 2019 · Sri Lankan apparel firm Brandix aims at achieving cent per cent carbon neutrality by 2023 to record a zero carbon footprint and setting a benchmark in the manufacturing sector. The document summarizes the visions, goals, and values of five major brands - PUMA, LEVI STRAUSS, ZARA, ADIDAS, and GAP Inc. Our Values. Vision – how you as a brand intend to change the world for your customers. A weft knit product manufacturer and exporter of dyed and printed single jersey, rib and interlock fabric, Teejay India commenced in January 2009. Feb 13, 2024 · The word “vision” describes a concept or imagined mental representation of something. Graphics. A true sustainability champion, Brandix has established its robust credentials as a thought leader in environmental, social and governance (ESG) led sustainability in its race to nurture the planet. It humanizes your brand and shows your customers what you care about, what your purpose is, and where you are going. Starbucks. Branded clothing exporter; fabric, garment accessories: thread, hangers, buttons manufacturer in Sri Lanka; provider of washing, dyeing, finishing, quality control facilities and unique services from the factories to the stores, Asias Best Brand, Aias Best Employer Brand, CMO Asia Awards for Excellence in Branding and Marketing, world first Nov 30, 2013 · Comparison of Vision, Mission & Goals of different companies in clothing industries. Build the Brandeis spirit of community Oct 9, 2023 · Brandix is a leading apparel solutions provider headquartered in Sri Lanka with a manufacturing presence in India, Haiti, Sri Lanka and Bangladesh. Since 2007, Brandix has pioneered sustainable practices, taking great, impactful business strides to bring it closer to the Group’s vision of becoming the most sustainable apparel manufacturer in Asia and beyond. Company Name BRANDIX APPAREL SOLUTIONS LTD. After 2002 itis formed as Brandix Lanka Ltd the brand-new name and recognition would become aone of the branded apparel company in Sri Lankan garment sector. The core values that underscore these strategic directions are customer focus, top performance Brand vision can help inform what actions you take in the present to get to your future goals, clarify your company mission, and develop a customer-centric company approach. Established in 2018, Moose Clothing Company is a subsidiary of Brandix Lanka Limited, a leading manufacturer and exporter of apparel in Sri Lanka. A 2000 machine plant with 4500 employees. The visions focus on developing a global presence, sustainability, fashion, leadership, and customer satisfaction. However, the above is not the only difference. The WEP’s Gender Gap Analysis Tool found Brandix to have Jul 13, 2022 · Example: Nikolai Vavilov was a renowned Soviet agronomist, botanist, and geneticist who had a vision to protect the world from famine by creating a plant seed bank. n be made. Fax: +91 8924 23700. | Driven by curiosity, Brandix is a digital-first company that manufactures empowered apparel solutions by Inspired people to address unmet needs. Capture a bigger market share. These elements combined serve as a guideline for your consumers and what Dec 14, 2022 · In fact, 89% of shoppers stay loyal to brands that share their values, so sharing your vision, mission, and values is key to attracting and engaging those customers. Company Information. RN constructions in sri lanka a leading engineering and construction company. Vision statement: “To make our oceans as rich, healthy, and abundant as they once were”. Next, you need a mission. E. This report showcases our sustainable efforts and community impact. Brandix | 190,891 followers on LinkedIn. The event featured our very own leaders, Afham Mohamed Ali , Supply Chain Director at Brandix Apparel Limited, and Lalith Bandara CEO of Brandix Essentials, who shared perspectives on innovative solutions to the challenges and opportunities in the textile industry. Do you have a vision for your life? Let us know! #Brandix. Jul 13, 2024 · Christian Dior SE (French: kʁistjɑ̃ djɔʁ), commonly known as Dior, is a French luxury goods company controlled and chaired by French businessman Bernard Arnault, who also heads LVMH, the world's largest luxury group. Based in Beaverton, Oregon, NIKE, Inc. Q: Sri Lanka’s economic crisis was particularly hard on poorer Dec 7, 2018 · Head of CSR and Corporate Communications of Brandix Lanka Limited, Anusha Alles, was recognized as one of the world’s ‘100 Most Impactful CSR Leaders’ by World CSR Day during a two-day conference held in Mumbai, India recently. We believe that companies such as Brandix play a critical role in addressing some of the complex challenges facing our environment today. Advance Cultural and Community Awareness: We cultivate a multicultural and welcoming environment that grants all members of our community ample opportunities to thrive. bf tu tb aq qw iv hm lg ww cu